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Superprof purchase of The Tutor Pages

TutoringPosted by emma@ecwilliams.me.uk Thu, August 30, 2018 10:22:46
Some disturbing stories have come out surrounding the recent purchase of the UK-based site called The Tutor Pages by global brand Superprof.

Many tutors have reported that The Tutor Pages was their main source of clients and it must have been an unimaginably devastating shock to learn that the site had been disbanded with no warning, no consultation.

I am disturbed by reports that Superprof have been unhelpful and unwilling to issue refunds to clients unhappy about this extraordinary takeover, yet I am even more shocked by the behaviour of the now-defunct company they have bought. What kind of company says nothing about an impending takeover to its paying customers? This wouldn't matter so much if the new company had bought the domain name and maintained the service as it was - but this is emphatically not the case; indeed the look of the new site, the way it operates and its general approach could not be more different.

Superprof operates under a completely different business model from that set up by The Tutor Pages. Tutors can sign up for free but are (of course) encouraged to "upgrade" to what's marketed as a superior service for a fee (and I wonder whether tutors previously signed up to The Tutor Pages were assumed to be new paying customers for Superprof? Hmmmm). Their main source of revenue, however, lies in charging potential clients for tutors' contact details. They are by no means the only company that operate under this model and I'm not saying it's a bad one - the point is that the model is completely different from that used by the purchased company. Tutors (myself included) who had previously signed up to the now-defunct Tutor Pages paid a fee upfront to advertise on the site - potential clients were not charged. I can see why people are angry at being migrated to a site that operates under a completely different model, as well as one that is yet to prove itself as a reliable source of UK-based clients.

I advertise as a tutor on a range of sites and until the recent takeover The Tutor Pages was one of them. As it happens I have gained relatively few clients from this kind of advertising. My own website performs very well on Google thanks to the combination of my relatively obscure specialist subject and a killer domain name; most of my referrals therefore come via my own website, local advertising, word of mouth and (weirdly) my Facebook page.

The first Tutor Pages customers learned of the takeover was a chirpy email from Superprof informing us of the switch and assuring us that our details had been transferred without a hitch. Hmmmm I thought. Reading on, it seemed that I had been assigned a laughably insecure password and this in itself was enough to send me scrambling to the computer to delete my details with immediate effect. (How all of this is allowed under GDPR is anybody's guess).

Following the precaution of deleting my transferred details, and since I tend think it's worth sticking an advert wherever one can (especially for free), I signed up afresh with new details and even started the process of asking old clients to make recommendations on my Superprof profile. I'd never heard of Superprof before but thought "ah well. Why not?"

Well.

Having done some further research I have deleted my account again. The way this whole takeover has been handled is shocking and I do not wish to be associated with such a company. In addition, I noticed that my details were appearing under Superprof on a Google search with entirely the wrong fees listed (half the price of my actual charges) plus the link was broken. I queried this with Superprof and having waited over 24 hours for a response I had already decided to cut my losses and delete the account. I had also read complaints from numerous tutors that their fees had been listed wrongly and having browsed the site I know for a fact that there are tutors on there with their listings still incorrect - I have seen them advertise elsewhere and know their rates - some of them have had their rates slashed by two thirds on Superprof and no doubt they are blissfully unaware.

I note from Twitter discussions that lots of tutors have had an outrageous battle to get their registration fee back. I wasn't too worried about chasing them for a refund of my original fee paid to The Tutor Pages as on checking my records it was due to expire in a couple of months so I figured it wasn't worth the hassle. Others have been more determined and I congratulate them on not taking this lying down.



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